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Located in the heart of London, the world-renowned Claridgeâ€™s Hotel is famous for its five-star service and premier clientele that includes celebrities, dignitar-ies and the business elite. Named â€śTop UK Business Hotel 2009â€ť and â€śBest UK Hotel for Rooms 2010â€ť by CondçźŽast Traveler, providing flawless service is paramount to this historic luxury property.
Guests expect extraordinary attentiveness, responsive security and absolute discretion from Claridgeâ€™s staff. The challenge facing the hotel was how could it achieve instant, reliable and seamless communication and make it virtually invisible to guests?
INSTANT, DISCREET AND RELIABLE COMMUNICATION, AROUND THE CLOCK
Claridgeâ€™s unique Art Deco architecture presented a unique set of challenges. â€śOur building is over 100 years old,â€ť explains Tony Matthews, Security Manager. â€śItâ€™s constructed of concrete, steel in
between, and we had a lot of problems getting radio signals through.â€ť
With walls up to a meter thick, alternative technologies in the hotel such as phones and Wi-Fi can suffer from blackspots and poor reception leading to missed calls. Some areas, such as the kitchen
and basement, had no coverage at all. Given the high-profile clientele and security needs of guests, communication throughout the property had to be reliable and uninterrupted. If someone needed assistance or an incident occurred, response had to be immediate.
DISCREET COMMUNICATION, FROM STREET TO SUITE
Communication devices for a hotel this sophisticated had to be sleek, discreet and stylish, too. From the street to the penthouse suite, Claridgeâ€™s sought a communication tool where function met style. It had to fulfill coverage and reliability requirements and
fit neatly under their tailored, executive uniforms. The ideal device must be slim, light and easy to use, without bulkiness or obtrusiveness.
According to Russell Penton, Health and Security Officer, â€śThe radio needs to be small so that itâ€™s not obvious to any of our guests that Iâ€™m wearing it. And because we do such long shifts â€“ 12 hours plus â€“ the more comfortable and lightweight the radio is, itâ€™s a benefit to us as an end user, definitely.â€ť
TWO-WAY RADIOS DELIVER IT ALL
When Cliff Davies, Director of Sales and Marketing at Audiolink Ltd., an authorized Motorola distributor, learned about Claridgeâ€™s desire to improve communications, he recommended the MOTOTRBOâ„˘ system of two-way digital radios, repeaters, accessories, applications and services.
MOTOTRBO delivered all the benefits of digital, including instant, uninterrupted communication; increased capacity for talk groups in the hotel; excellent coverage, even in drop-out areas; integrated data applications designed for hospitality; and extended battery performance for long work shifts.
Claridgeâ€™s Hotel Operations Manager Michael Bonsor underscores how important MOTOTRBO is to hotel operations. â€śA communications tool has to be quick, easy to use, and reliable,â€ť he says. â€śWhen there is an emergency in the hotel, when there is a fire alarm or security incident, we need to be able to rely on a
communication tool. Sometimes the phones donâ€™t work or we donâ€™t have mobile phone reception, but the radios always work.â€ť
â€śThe SL Series radios are the biggest step forward that Iâ€™ve seen as a radio user. Theyâ€™re much more advanced in how light they are, very user friendly and the menus and the displays
are very easy to use.â€ť
Health and Security Officer, Claridgeâ€™s
SL SERIES: DISCREET WAS NEVER THIS SLEEK
Understanding how important image and discretion are, Audiolink Ltd. suggested the MOTOTRBO SL Series digital two-way radios to Claridgeâ€™s. Not only did they have an incredibly sleek shape and slim size that fit the staffâ€™s executive attire, the SL Series portables are so light, they are less than half the weight of a standard radio, yet so robust and reliable, they stand up to the longest shifts and most demanding tasks.
Effortless to carry, elegant in styling and easy to use, with BluetoothÂ® wireless and compact single-wire accessories that are covert and comfortable to wear, the SL Series has enhanced discreet communication and increased guest satisfaction at the famed London hotel.
When a guest steps out of a cab, the doorman can quickly and discreetly communicate the name of the guest to reception, so by the time that person is ready to check in, reception is already prepared with the guestâ€™s name. The extra minutes the radios provide help make the difference in the guest experience.
IMPROVES THE WAY STAFF INTERACT
From the front desk to the back office, Claridgeâ€™s personnel are enthusiastic about the compactness, covertness and convenience of the SL Series.
â€śWhen we communicate with the luggage porters, often guests are standing in front of us. Itâ€™s difficult to do in a subtle way, but the SL Series really helps, because itâ€™s very small and itâ€™s very convenient. It almost goes unnoticed,â€ť says receptionist Ruby Mountain. â€śWe wear them on our uniform so itâ€™s nice to have it light and it makes the uniform look smart because you canâ€™t see the radio.â€ť
â€śOur definitive goal is to settle in a guest as swiftly and as comfortably as possible. We
communicate with many different departments to make one simple step happen. The SL Series radio is one of the tools which helps us do it.â€ť
Hotel Operations Manager, Claridgeâ€™s
About Audiolink Ltd.
A radio communications company based in London, Audiolink Ltd. has enjoyed a historic 35-year partnership with Motorola, providing comprehensive solutions in two-way technology, from the latest products and services to on-site support.
SPEEDS UP SECURITY AND RESPONSE TIME
â€śIn the middle of an incident, my officers need to be able to contact each other instantly, and using the MOTOTRBO SL Series we do that fantastically well,â€ť says Security Manager Tony Matthews. â€śIf they have to escort someone out, they need to be discreet. The
cables need to be very comfortable so we can hide them behind our suits and be comfortable for the staff to wear.â€ť
Describing how critical the radioâ€™s speed and efficiency are for communicating between all departments, fellow officer Penton says, â€śThereâ€™s no dialing of any numbers. Itâ€™s push, click and talk, and youâ€™re assured that youâ€™re going to speak to who you need to speak to on the other end of the line.â€ť
ENHANCES THE GUEST EXPERIENCE
With its sleek shape, uninterrupted coverage, crystal-clear audio, enhanced features and integrated data applications, the MOTOTRBO SL Series is ensuring Claridgeâ€™s maintains its legacy of flawless service